Proximity

Proximity is a small digital agency offering web development and digital content to local clients. My role covers both ends: I create the media posts that carry the brand on social platforms, and I build the actual sites and tools clients pay for.

The social content runs mostly in Algerian Darja with French mixed in naturally — the way people actually talk here — rather than formal Arabic or English, which made the content noticeably more engaging for the audience we were targeting.